Andor Audience Demand Now Near Mandalorian Levels According To Study


Andor‘s audience demand is now on par with The Mandalorian‘s, according to data gathered as part of a new study. Acting as a prequel to 2016’s Rogue One: A Star Wars Story, Andor is the latest live-action Star Wars show to release on Disney+, joining the likes of The Mandalorian, The Book of Boba Fett, and Obi-Wan Kenobi. The show follows Cassian Andor (Diego Luna) five years before the events of Rogue One: A Star Wars Story, chronicling the formative events that lead to him becoming a hero of the Rebellion.


Andor has earned rave reviews from critics thus far, with particular praise levied at creator Tony Gilroy’s more mature approach to the Star Wars universe and the show’s nuanced characters. In addition to a strong leading performance from Luna, Andor also features Stellan Skarsgård, Genevieve O’Reilly, Kyle Soller, Denise Gough, Faye Marsay, and Adria Arjona. Although season 1 has not yet concluded, Andor is already confirmed to feature a season 2, which will comprise 12 episodes in total and bring the events of the show up to the start of Rogue One: A Star Wars Story. Despite stellar reviews, a recent study published last month found that Andor‘s audience demand is the lowest of all the Star Wars shows.

Related: Surprising Andor Easter Eggs Deepens Its KOTOR Connections

Now, a new study by Parrot Analytics, finds that Andor‘s audience demand is slowly growing, with the show now on equal footing to The Mandalorian. The firm calculates demand by using a propriety system that gathers data from numerous sources, including social media chatter, search traffic, blogs, and more. The study, which has taken data into account from October 15-21, reveals that Andor‘s audience demand is now 34.1 times the demand for the average TV show, with The Mandalorian following closely behind at 34 times.

Why Andor’s Audience Demand Is Growing Among Star Wars Fans

Although Andor barely beats The Mandalorian in terms of audience demand, the new study really speaks to the continued popularity of the latter show, which hasn’t aired a new episode in close to two years. Despite enjoying a negligible lead over The Mandalorian, Andor’s growing demand suggests the show could be benefiting from strong word-of-mouth. Andor has a number of factors working against it, including the fact that it lacks any big-name actors, is mostly disconnected from the Skywalker saga and other established Star Wars lore, and that it’s aimed at more mature audiences, but the show’s strong writing continues to earn it enthusiastic praise week after week.

Andor‘s story is more of a slow burn than that of The Mandalorian, with plot lines involving Galactic Empire bureaucracy and politics often taking center stage over action set pieces. It’s unlikely that Andor will ever reach the same levels of popularity that The Mandalorian enjoyed during its peak, but the show does seem to be demonstrating that there is an appetite among fans for different types of storytelling within the Star Wars universe. With a handful of episodes still to come in season 1 and season 2 already on the way, it will be interesting to see how Andor‘s popularity and audience demand continues to evolve.

Source: Parrot Analytics

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