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Yellowstone season 5’s premiere ratings are raising the bar for the hit franchise, with the episode bringing in double digit millions of viewers.
With it finally returning after nearly a year-long wait, Yellowstone season 5’s premiere ratings have raised the bar for the neo-Western franchise. Kevin Costner leads the ensemble cast of the hit Paramount Network series as John Dutton, patriarch to the family who own the largest ranch in Montana frequently contending with forces trying to gain control of the land. Yellowstone season 5 sees Dutton become the Governor of Montana in the hopes of shutting down the plans to build an airport on his land, all the while Jamie begins planning his revenge after Beth acquires evidence of him killing his biological father.
As revealed by Deadline, Yellowstone season 5’s premiere ratings have raised the bar for the franchise. The two-hour episode saw an increase in its ratings of 52 percent in adults 18-34, 22 percent in adults 18-49, and 13 percent in adults 25-54. WIth the Yellowstone season 5 premiere also simulcast across CMT, TV Land and Pop, the episode brought in a whopping 12 million viewers across all platforms, netting double-digit increases in all of its demographics.
Why Yellowstone Has Become A Phenomenon
Yellowstone has seen one of the most surprising rises in popularity since it first launched on Paramount Network in mid-2018. Having premiered on a recently rebranded cable network and garnering generally mixed reviews from critics in season 1, many didn’t expect Yellowstone to continue past a season 2, until it quickly became a ratings hit on the network. Within just three episodes, Taylor Sheridan’s neo-Western series become the second-most-watched show on ad-driven cable of its premiere year, falling just behind The Walking Dead.
Subsequent seasons have not only seen the show grow in overall popularity, but also in critical favor, with reviews becoming much more positive across Yellowstone seasons 2-4, with season 3 even netting a rare perfect 100 percent approval rating on Rotten Tomatoes. Some of this success has been credited to more American conservative viewers, given the show’s focus on primarily white characters, though Sheridan himself has recently come out in response to those critiquing its seemingly conservative politics, specifically highlighting its themes of the displacement of Native Americans, corporate greed, the gentrification of the West, and the mistreatment of Native American women. Regardless of the show’s politics, Yellowstone‘s recent seasons have set multiple ratings records for Paramount Network, with season 4 even being so successful it canceled Paramount’s plans to rebrand the network for a second time.
With Yellowstone season 5’s premiere ratings only further raising the bar for the franchise, it seems unlikely that the network will let it go any time soon. Rip actor Cole Hauser recently confirmed that Sheridan was currently busy writing season 6, while the creator himself has teased plans for the upcoming Harrison Ford and Helen Mirren prequel 1923 to run for two seasons, and expand into 1940s and 1960s-set spinoffs. While audiences await 1923‘s December premiere, and further details on the franchise’s future, they can look forward to new episodes of Yellowstone season 5 airing on Paramount Network on Sundays.
Source: Deadline
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